Our Mission
HolyFit Co. is a Christian endurance community for believers committed to running with purpose and living with discipline. Through our podcast, media, and training resources, we help athletes pursue Jesus while strengthening both physical and spiritual endurance on the road, trail, and in everyday life. HolyFit also creates purpose-built apparel for real training, with 10% of all profits supporting Christian charities advancing the hope of Christ.
The Founder’s Story
My name is Brad Soat — flight nurse, paramedic, ultrarunner, father of three, and follower of Jesus. But for years, my life was defined by stress, survival, and self-inflicted setbacks.
I battled alcohol, using it to numb anxiety and escape the pressure of emergency medicine.
I struggled with depression and anxiety, feeling stuck and overwhelmed.
I fought anger and impatience, losing my peace too often.
And I carried heavy financial stress, digging myself out of mistakes again and again.
I wasn’t proud of it — but God used it.
Running became a place of clarity.
Jesus became the foundation that rebuilt me.
Discipline became the path that restored direction.
And as I pushed deeper into faith and endurance, something became painfully obvious:
Runners had countless brands, clubs, and communities — but none that boldly represented Christ.
No Christian running presence anywhere.
No Christian endurance community.
No place where believers could grow as runners
and, even more importantly, grow as Christians.
That gap felt like a calling.
That calling became HolyFit.
THE MOVEMENT
HolyFit was created to build what didn’t exist:
A brand for Christian runners
A community centered on discipline, accountability, and faith
Apparel that boldly represents Jesus
Devotionals and media rooted in Scripture
Challenges that strengthen both physical endurance and spiritual maturity
A movement where people can grow as runners —
and even more importantly, grow as Christians
HolyFit is about showing up for your miles…
and showing up for your walk with Christ.
Not perfection.
Not hype.
Just daily obedience, physical discipline, and spiritual growth.
“But those who hope in the Lord will renew their strength;
they will run and not grow weary,
they will walk and not be faint.” — Isaiah 40:31
Every purchase fuels ministry.
10% of profits support Christian charities advancing the hope of Christ and serving those in need.
When you wear HolyFit, you’re not just wearing apparel —
you’re representing your faith and joining a mission with purpose.
HolyFit is more than apparel.
It’s a calling.
A lifestyle.
A reminder that God can rebuild your endurance from the inside out.
Welcome to HolyFit.
Grow as a runner.
Grow even more as a Christian.
Run with purpose — representing Jesus boldly.
